Use case

One ordinary Tuesday.

Six moments from a real operating day — and who did what. Your part is a sentence here, a photo there. The system does the rest, and the tally at the bottom makes the point.

06:40
You — still asleep

Three overnight enquiries, answered before you woke

Your partNothing. You were asleep.
Our part
  • Replied to all three — one in Japanese
  • Held seats on the morning departure
  • Updated the website, the OTAs and Google
  • Filed guest details, waivers on their way
AI email assistant
08:05
Mia (crew) — one request to the assistant

"Add a twilight cruise for January — $120."

Your partOne sentence, typed by a crew member between jobs.
Our part
  • Created the product — seats, pricing, schedule
  • Updated and republished the website
  • Pushed it live to Viator, GetYourGuide, Klook & Google
  • Announced it on socials with a booking link
AI website & channel manager
08:15
You — briefing guests on the jetty

The phone rang. Someone answered.

Your partNothing. You were mid-briefing.
Our part
  • Answered the family's questions
  • Booked four seats on tomorrow's 9am
  • Sent confirmation and the what-to-bring list
  • Synced availability to every channel
AI phone assistant
11:30
You — guests watching a breaching humpback

The half-empty afternoon quietly filled itself

Your partNone today — you set the rule once, months ago.
Our part
  • Spotted the 2pm at 40% full
  • Offered the waitlist and recent enquirers a last-minute rate
  • Sold four more seats; updated every channel
Smart business rules
14:50
You — back at the dock

One photo became tomorrow's bookings

Your partTook one photo. Dropped it in.
Our part
  • Processed it and applied your branding
  • Wrote the caption in your voice
  • Published to Instagram & Facebook
  • Linked the post to live availability
Social media studio
17:05
You — hosing down the deck

The day closed its own books

Your partNothing. The deck needed hosing.
Our part
  • Sent this morning's guests a review request
  • Texted Saturday's roster to the crew — confirmed
  • Reconciled the day's takings — direct, phone and OTA — into Xero
Reviews · Rostering · Accounts
3things you and the crew did
(a sentence, a photo, a tour)
vs
22things Toura did
(while you were out there)

That ratio is the product.

Not every day is ordinary

Automated coordination, even on the difficult days.

Every operator knows the morning the forecast turns: hours on the phone, guests to reach, refunds to process, crew to stand down. In Toura, cancelling a departure is one decision — the coordination is automatic.

Guests are contacted and offered new dates, refunds and credits are processed by your policy, the website and every channel update instantly, and your crew are notified before they've left home.

Departure cancelled — 06:12
06:12You cancel the 9am departure from your phone
06:1318 guests contacted with reschedule options
06:14Website, OTAs and Google availability updated
06:15Crew notified; roster adjusted
06:3111 guests rebooked, 4 credited, 3 refunded
06:32Accounts updated. You're back to your coffee.
Your judgement, on autopilot

Smart business rules

You know how your business should respond — to a quiet afternoon, a full boat, a no-show, a certification about to lapse. Tell Toura once, in plain English, and it applies your judgement around the clock.

WHEN a departure is under 60% full, 24 hours out
Offer waitlist and recent enquirers a last-minute rate
WHEN a tour ends
Wait two hours, then send guests a review request
WHEN a crew certification is 60 days from expiry
Remind them weekly and flag the roster
WHEN a booking arrives in another language
Reply and confirm in the guest's language
The scoreboard

What a Toura season looks like.

The outcomes the whole platform is aimed at. We're measuring every one of them with our first operators — real numbers will land here as the seasons do.

Hours of admin

The phone-and-inbox half of the week, handled by the assistants.

System costs

One fee where there used to be a stack of subscriptions and retainers.

Social engagement

From posting when you remember to posting daily — with reach to match.

Guest satisfaction

Answers in seconds, smoother days, and reviews that say so.

Bookings

Every enquiry answered means seats that used to slip away, sold.

Directional for now, deliberately — we'd rather publish real operator numbers than invent them.

Your Tuesdays could look like this

Spend tomorrow on the water, not the laptop.

We'll set you up in a week, and the phone starts answering itself.