Pricing

Everything. One fee.

Most operators pay for seven tools and an agency to hold them together. Toura replaces the lot with one platform that shares one brain — for one predictable monthly fee.

Retire the stack

What you're paying today, without noticing.

Each tool made sense when you added it. Together they're a second rent — and none of them talk to each other.

Today — 8 logins, 0 shared brains
Booking platform$249/mo + 3% per booking
Web agency retainer$350/mo
Phone answering service$250/mo
Social tools & freelancer$150/mo
Waiver tool$79/mo
Rostering & timesheets$120/mo
Review platform$59/mo
The spreadsheet holding it togetheryour Sunday nights
Every month$1,250+ · before booking fees
With Toura — one login, one brain
toura
One monthly fee.

Sized to your operation on a twenty-minute call — and designed to come in under the stack it retires.

  • AI phone & email assistants, answering around the clock
  • Bookings, payments & OTA channel manager
  • AI-maintained website — no agency required
  • Social media studio, posting daily
  • Rostering, timesheets & certification tracking
  • Accounts reconciliation, synced to Xero or MYOB
No per-seat pricing games. No surprise fees.
What the fee buys

Four ideals, kept by software that never clocks off.

Never miss a booking

Remove the admin overhead.

A missed call on a boat is a lost booking. Toura's AI phone and email assistants answer every enquiry the moment it arrives — day, night, weekend, whale season — with your prices, your policies, your tone of voice.

  • AI voice assistant takes calls, answers questions and completes bookings
  • Email assistant reads, replies, amends bookings and files the paperwork
  • Waivers, pickup details and what-to-bring notes sent automatically

Be everywhere your guests are

Effortlessly social-media savvy.

The operators who win are the ones posting every day. Toura turns the photos you're already taking into branded, on-message content — published to your channels with a booking link, in the time it takes to tie up the boat.

  • Drop in photos; get branded posts, captions and stories back
  • Templates tuned to your logo, colours and voice
  • Every post clicks through to your live availability

Be found, and be booked

Great discoverability.

A beautiful website you update by simply asking — "add a sunset cruise for January" — plus rich connections to the marketplaces travellers already use. One calendar, everywhere at once, never double-booked.

  • Bespoke website maintained by your AI assistant — no web agency required
  • Built-in connections to Viator, GetYourGuide, Klook and Google
  • Real-time availability across every channel

One platform, one fee

Everything in the package.

Bookings, phone, email, website, socials, rostering, timesheets, certifications, reconciliation — one system that shares one brain, for one predictable fee. Retire the seven subscriptions and the agency retainer.

  • Bookings, payments and channel management included
  • Rostering, timesheets and certification tracking included
  • Accounts reconciliation and plain-English business reporting included
Why one fee wins

The numbers operators live with today.

$300–800/mo

What a small operator typically spends across 8–12 disconnected tools — before anyone answers the phone.

2–6%

Of booking revenue going out again in online booking and payment fees, on top of the subscriptions.

20–30%

Marketplace commission on every OTA booking. We connect you to the marketplaces — then help turn those guests into direct bookers.

Industry ranges for small tour & experience operators, 2026.

Ready when you are

One fee. Let's find yours.

Twenty minutes, your numbers, no pressure. We'll show you the platform on the way through.

Book a demo Take the product tour